Marketing Overview

 

What is USP?

USP stands for Unique Selling Proposition and Unique Selling Point. It is the essence of what makes your product and service better than competitors.

1.  Knowing your business value : Consider why your company was created.

1.  Identify your strengths : Brainstorm to identify your company’s strength.

1.  Position yourself against competitors : Consider how your product or service is different from your competitors.

1. Conduct market research : Gather and analyze data about the market, your competitors, and your customer.