Marketing Overview

Explain SWOT analysis with a company example.

The SWOT analysis is a strategic planning tool that evaluates a company’s internal strength and weaknesses, as well as external opportunities and threats.

Strength : Internal factors that give you an advantage over competitors (eg., brand reputation and strong distribution network).

Weaknesses : Internal weakness that hinder your performance ( eg., limited product range, weak online presence).

Opportunities : External factors that present potential for growth (eg., emerging markets, changing customer needs).

Threats : External factors that could negatively impact your business ( eg., new regulations, economic downturn, competitors innovations).