Marketing Overview

What is Marketing?

Marketing refers to the activities of understanding the needs of customers and providing the essential products and services to customers. It includes advertising and allows businesses to sell products and services to customers. Celebrity endorsements, catchy phrases and slogans, relating techniques, etc., make more interest in the targeted audience, which a business needs. Marketing is of two types: traditional marketing and digital marketing. Traditional marketing involves old methods like pamphlet distribution, conducting seminars, etc., and digital marketing involves digital techniques like advertising on social media, blogging, affiliate marketing, etc.