Digital Marketing

 Types of Digital Marketing?

Digital Marketing encompasses of various online strategies to promote product and services, including Search Engine Optimisation(SEO), Social Media Marketing(SMM), Email Marketing, Content Marketing and Pay - Per - Click(PPC) advertising.

• Social Media Marketing(SEO):  This focuses on a website’s visibility in search engine result pages(SERPs) to attract organic traffic.

• Social Media Marketing(SMM):  Utilizing social media platforms to build brand awareness, engage with customers, and drive traffic to a website.

• Email Marketing:  Using Email to reach potential and existing customers with promotional content,newsletters, and other marketing messages.

• Content Marketing:  Creating and distributing value content, relevant, and engaging content ( e.g., blog posts, videos, infographics ) to attract and retain a target audience.

• Pay-Per-Click(PPC) Advertising: A form of online advertising where advertisers pay a fee each time one of their ads is clicked.